A compelling history of science from 1900 to the present day, this is the first book to survey modern developments in science during a century of unprecedented change, conflict and uncertainty. The scope is global. Science's claim to access universal truths about the natural world made it an irresistible resource for industrial empires, ideological programs, and environmental campaigners during this period. Science has been at the heart of twentieth century history – from Einstein's new physics to the Manhattan Project, from eugenics to the Human Genome Project, or from the wonders of penicillin to the promises of biotechnology. For some science would only thrive if autonomous and kept separate from the political world, while for others science was the best guide to a planned and better future. Science was both a routine, if essential, part of an orderly society, and the disruptive source of bewildering transformation. Jon Agar draws on a wave of recent scholarship that explores science from interdisciplinary perspectives to offer a readable synthesis that will be ideal for anyone curious about the profound place of science in the modern world.
Un profesor de universidad que ha rodado por Europa como una bola del desierto sin echar raices en ningun lugar, regresa a Ibiza, donde paso sus mejores anos de joven, para asistir junto con su hijo, del que vive separado hace ya tiempo, a la lluvia de estrellas de la magica noche de San Lorenzo. La contemplacion del cielo, el olor del campo y del mar y el recuerdo de los dias pasados desatan en el la melancolia, pero tambien la imaginacion. Llamazares regresa al genero novelistico con una obra magistral en la linea de La lluvia amarilla, del que vendio mas de 200.000 ejemplares. ENGLISH DESCRIPTION A handsome young couple, driven by an urgent passion to experience life, lose themselves in each other s eyes while dancing to a tango not yet written in the silent and empty ballroom of a transatlantic ship. Unknowingly tracing in their embrace the sketch of an unreal world whose weary lights have begun to give out. A strange bet between two musicians leads one of them to Buenos Aires in 1928; an espionage affair in the French Riviera during the Spanish Civil War; and a disquieting game of chess in the Sorrento of the 1960sEl tango de la Guardia Vieja is a sweeping story of obscure and passionate love, betrayal and intrigue that spans over four decades of a fascinating and convulsed century, in the fading twilight of a time that is coming to an end."
One positive side-effect of the recent financial market meltdown that toppled giant, century-old institutions and cost millions their jobs is that it created a strong desire among many Americans to better understand how the U.S. economy functions. In The Little Book of Economics, Greg, Ip, one of the country’s most recognized and respected economics journalists, walks readers through how the economy really works. Written for the inquisitive layman who doesn’t want to plow through academic jargon and Greek letters or pore over charts and tables, The Little Book of Economics offers indispensible insight into how the American economy works – or, doesn’t. With engaging and accessible prose, the book Provides a comprehensive understanding of each aspect of our economy from inflation and unemployment to international trade and finance Serves as an insider’s guide to the people and institutions that control America’s economy such as the Federal Reserve and the federal budget Explains the roots of America’s current economic crisis and the risks the country faces in its aftermath, such as stratospheric government debt, while offering advice on overcoming these threats Walks readers through the basic concepts and terminology they need to understand economic news Punctures myths and political spin from both the left and the right with candid and often surprising insight A must read for anyone who wants a better grasp of the economy without taking a course in economics , The Little Book of Economics is a unique and engaging look at how the economy works in all its wonderful and treacherous ways.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
A breathtaking retelling of Othello set in South America, by Carnegie Medal-winning author Mal Peet. Winner of the Guardian Children's Fiction Prize. Revered as a national hero … married to the desirable Desmerelda … cherished by the media … football star, Otello, has it all. But a sensational club transfer sparks a media frenzy, and when he is wrongly implicated in a scandal, the footballer’s life turns into a tragic spiral of destruction. South America’s top sports journalist, Paul Faustino, witnesses the power of the media in making and breaking people's lives.
The first in-depth, authoritative discussion of the role of the press in China and the way the Chinese government uses the media to shape public opinion China's 1.3 billion population may make the country the world's largest, but the vast majority of Chinese share remarkably similar views on these and a wide array of other issues, thanks to the unified message they get from tightly controlled state-run media. Official views are formed at the top in organizations like the Xinhua News Agency and China Central Television and allowed to trickle down to regional and local media, giving the appearance of many voices with a single message that is reinforced at every level. As a result, the Chinese are remarkably like-minded on a wide range of issues both domestic and foreign. Takes readers beyond China's economic miracle to show how the nation's massive state-run media complex not only influences public opinion but creates it Explores an array of issues, from Tibet and Taiwan to the environment and US trade relations, as seen through the lens of the Xinhua News Agency Tells the story of the official Xinhua News Agency along with its history and reporting over the years, as the foundation for telling the story
Vientos de Cuaresma cierra el circulo de la tetralogia A"Las cuatro estacionesa", de Padura. Protagonizada, como las otras tres, por el reflexivo y pesimista teniente Mario Conde -para los entendidos el Conde-, Vientos de Cuaresma es, a la vez, un thriller desconcertante y una novela de amor. En los infernales dias de la primavera cubana en que llegan los vientos calientes del sur, coincidiendo con la Cuaresma, al teniente Mario Conde, que acaba de conocer a Karina, una mujer bella y deslumbrante, aficionada al jazz y al saxo, le encargan una delicada investigacion. Una joven profesora de quimica del mismo preuniversitario donde anos atras estudio el Conde ha aparecido asesinada en su apartamento, en el que aparecen ademas restos de marihuana. Asi, al investigar la vida de la profesora, de impoluto expediente academico y politico, el Conde entra en un mundo en descomposicion, donde el arribismo, el trafico de influencias, el consumo de drogas y el fraude revelan el lado oscuro de la sociedad cubana contemporanea. Paralelamente, el policia, enamorado de la bella e inesperada mujer, vive dias de gloria sin imaginar el demoledor desenlace de esa historia de amor. A woman was beaten, raped and then strangled with a towel. Marijuana is found in her apartment and her wardrobe is suspiciously beyond the means of a high school teacher. Grand buildings and secrets hidden behind faded doors and corruption. This story in Cuba, its life of sex, music and great friendships as it is a story of a murder investigation.