Who says telemarketing has to be torture, or that you have to be pushy to succeed with it? This book teaches you how to cold call using a consultative style. Learn how to feel way more comfortable making cold calls and how to prevent the urge to throw the phone out the window. Learn when telemarketing makes sense, and when it doesn't! And discover how to create effective, uncanned scripts. If you need more business, especially if you've tried telemarketing before, this is the book for you.
"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."– Jeffrey Gitomer, Author, Little Red Book of Selling «You can never get enough of a good thing! Read this book and USE its contents!»– Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects – and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).
Since decades, irrigants have been delivered into root canal space using syringes and metal needles of different sizes and tip design. Clinical researches have shown that classic approach of irrigant delivery results in ineffective irrigation in areas like anastomoses between canals, fins and most apical part of the main root canal. Therefore, technological advances have brought new agitation devices that rely on various mechanisms of irrigant transfer, soft tissue debridement and removal of smear layer through manual and machine assisted agitation systems. Overall review has been concluded that these new agitation systems have proved better canal cleanliness as compared to traditional syringe needle irrigation system.
Biomechanical preparation, disinfection and obturation all together constitute equally important phases of endodontic treatment. Chemomechanical preparation of the root canal through a combination of mechanical instrumentation and antibacterial irrigation is the critical stage in canal disinfection. During the last decade, several new nickel titanium instruments for manual root canal preparation as well as for use in a rotary endodontic handpiece have been developed in order to facilitate the difficult and time consuming process of cleaning and shaping the root canal system and to improve the final quality of root canal preparation. The comparative evaluation of the new instruments to remove smear layer material produced during endodontic preparation is unknown. Aim of this study is to assess smear layer formation following canal preparation using Endowave, K3 and ProTaper using Scanning Electron Microscope.
The success of endodontic treatment is highly related to the elimination or reduction of post-endodontic pain. Intracanal medicaments in endodontics have been used for a number of reasons both in the past and currently. These include the elimination or reduction of microorganisms, rendering canal contents inert, prevention of post-treatment pain, and to enhance anesthesia. This study is a clinical trial to determine the efficacy of two different intracanal medications in the reduction of inter appointment pain during root canal treatment in a dental hospital.
The success of endodontic therapy depends on the eradication of microbes from the root canal system and prevention of reinfection. For complete sterilization of the root canal, chemical debridement in the form of irrigation is a must in combination with mechanical instrumentation. Sodium hypochlorite is still the most widely used irrigating solution in endodontics. This book gives an insight into the method and instruments of irrirgation, various properties of each irrigating solution, mode of action of irrigation solution, selection of irrigant solution, problem in irrigation and new modalities of irrigation. This book is very useful for both the undergraduate and the postgraduate students as it gives a clear idea as to which irrigating solutions can be used to achieve the best results. It will help the practioners do a successful treatment of endodontically diseased tooth in every aspect.
Endodontic treatment is directed toward the prevention or curing apical periodontitis. Since the main etiology of apical periodontitis is bacterial infection, the primary goals of root canal therapy are to eliminate microorganisms from the root canal system and to prevent reinfection via micro leakage. Bacterial elimination is accomplished through chemo-mechanical preparation. Although microbiological studies have shown that larger apical preparation sizes may lead to a greater reduction in remaining bacteria, but there are two concerns in this regard: the impact of final canal shape and size on root strength and the impact of apical enlargement on the outcome of endodontic treatment. There is a reverse relationship between the size of root canal preparation and the two aforementioned factors. In the present study, we evaluated the effect of canal size, both coronally and apically on the amounts of micro-leakage using a new quantitative method: glucose penetration. Since leakage occurs through two surface areas, increasing the surface area may lead to an increase in micro-leakage.
An increasing number of dental practitioners are considering root canal treatment for their patients.The range of applications,protocol variations and most importantly complexity of root canal system and its variations have been creating challenge for dentist. This pioneering text considers normal root anatomy and its variations and methods to tackle it. Emphasis has been put on various diagnostic methods available to study these variations. Motive is to make root canal treatment more predictable.
Obturation of the root canal system is an integral component in promoting periapical healing and preventing disease progression. The root canal filling material accomplishes this by reducing microleakage and entombing any inflammatory irritants. The effectiveness of a material to adequately seal the root canal space is established by its physical properties and handling characteristics. The gamut of materials run from tin, gold foil, cotton pellets, with various medicaments of wood, plaster, oxyphosphate of zinc, zinc oxide, paraffin, copper points, various metals, amalgam, silver cones, to the most popular, gutta-percha. Over the past century, numerous obturation materials and delivery techniques have been introduced in an attempt to obtain a microbiologic barrier within the confines of the root canal system. Different materials have their limitations and advantages. Thus numerous techniques have been proposed, experimented with and implemented to achieve the most dense obturations.
This book covers knowledge of recent root canal sealers used in dentistry in a simplified manner. Properties of sealers, their effect on culture cells depicting their cytotoxicity level in a timely fashion. sealers were tested in vitro to simulate the conditions in vivo. Biological compatibility of root canal sealers is of importance as these materials frequently come into contact with periapical tissues. The tissue response to these materials may influence the final outcome of the root canal treatment. A sealer should not hinder tissue repair, but aid or stimulate the reorganization of injured structures. Various researches and studies have been done previously to test the biocompatibility of different material classes and products of root canal sealers. The results of these studies varies considerably depending upon the methods employed and other factors affecting the efficacy of test. The study, “Comparative evaluation of cytotoxicity profile of different root canal sealers : An in vitro analysis” was conducted in the Department of Conservative Dentistry and Endodontics,King George's Medical University, Lucknow in collaboration with Central Drug and Research Institute, Lucknow.
Various factors have been reported which contribute to the failure of root canal treatment. The presence of persistent intraradicular infection due to surviving microorganisms in the root canal is one of them. The positive correlation between bacteria and endodontic disease has been established. Microbial control within pulpal tissue and root canal space is a prerequisite for the prevention and treatment of pulpal and periapical breakdown. Therefore, during root canal treatment it is very important to control microbial agents by biomechanical procedures, which can be carried out successfully with the help of irrigating solutions. One of the most popularly researched organisms known to survive in the root canal even after use of strong irrigants is Enterococcus Faecalis. The resilient nature of E. faecalis in endodontic infections is well documented. The primary purpose of this study was to compare the antimicrobial effect of various irrigants against Enterococcus faecalis.
There are no limits of morphological variability of the root canal. So, it is mandatory that the clinician should possess a thorough knowledge of not only the normal anatomy of the root canal system, but also aberrations. To minimize the risk of endodontic treatment failure, a precise knowledge of the root canal morphology is vital. This present research will thus guide the practioners as well as students to take this into account and thus be of help in treating their patients successfully.
Surgical approaches to the apical areas of teeth have been known since antiquity. The problem of inadequate root canal therapy led some dental surgeons to approach the diseased root apex from the apical and rather than by an approach via the root canal from the coronal end. It must be emphasized that the primary treatment of the nonvital tooth relies on conventional endodontic techniques only when this treatment has failed, or in a few elected cases, should endodontic surgery be considered. The design of flaps in endodontic surgery is of prime importance. As the surgical site is very limited and the mucosa on the alveolus is bound down, once the incision is made it is difficult to modify or change it. Careful thought should therefore be given to all factors that may have a bearing on the flap design. On the completion of surgery, patients should be informed of possible post operative sequelae and given full instructions regarding postoperative care.
The book describes teeth development and components with classification of canal configurations. Different methods of studying of root canal morphology were illustrated and compared. Followed by detailed description of root canal morphology of individual tooth with concentration on third molar. There has been little published work about root and canal morphology of third molar in the dental literature and no published work conducted on Jordanian or Middle Eastern population. The aim of this monograph was to investigate root and canal morphology of third molar in a Jordanian population.
Primary objective of endododontic therapy is to reduce or eliminate micro-organism and their by-products from the root canal system.Every root canal system has anatomical complexies that cannot be cleaned alone with instrumentation, irrigation plays a very important role. Irrigants most commonly used during cleaning and shaping include sodium hypochlorite,EDTA,Chlorhexidine and MTAD.Although sodium hypochlorite is the most important solution no single irrigant has all the characteristics of an ideal irrigant. Optimal irrigation is based on the combined use of two or several irrigating solutions. Many new materials and methods have recently been introduced to improve root canal debridement and to achieve root canal sterilization. Thus the aim of this book is to review the current information available on various root canal irrigants and various mechanical devices which helps to enchance safe and effective irrigation. It also provides short overview,mechanism of action and possible unwanted side effects of various irrigants on the dental tissues.
Although numerous root canal filling materials are available, gutta-percha continues to be the product of choice, owing to its unique chemical and physical properties. Recently a new resin based system resilon epiphany has been introduced. It is used in combination with a self-etching primer to create a solid monoblock. Although the Epiphany sealer was primarily developed to be used in combination with polymer-based resilon points, the use of Epiphany in conjunction with Gutta Percha cones could offer a potential upperhand because gutta-percha is far economical than Resilon. This thesis work has compared various combinations of obturating materials to improve the fracture resistance of endodontically treated teeth.
Successful endodontic treatment involves accurate diagnosis, good understanding of the biological principles and excellent execution of the treatment. To be able to execute an excellent treatment, it’s imperative that the clinician has comprehensive knowledge of the root canal anatomy and the know-how to locate and treat this anatomy. Incomplete debridement and disinfection of root canal space as the most important factor in endodontic treatment failure. Missed canal in the initial treatment as a significant cause of root canal failure.
In the past era of dentistry, it was believed that, “It Is What Is Removed From the Canal That Is Important, Not What Is Put In”. But with the evolution of endodontics & a better understanding of the root canal system, researchers have attributed failure of root canal therapy largely to incomplete obturation of the root canal system. Although the clinician has a variety of obturation techniques to choose from today, the quality of seal produced by either of them is questionable. One of the biggest challenges that faces endodontics in this millennium is to find a material that can form a leakproof seal that is bioinductive and promotes regeneration, or a "smart" material that can adapt to the ever-changing microenvironment of the canal system. This book is a compilation of the golden standards of obturating materials, types of root canal sealers, root canal filling techniques & the more current clinical data that are based on procedures performed with more advanced techniques. With the knowledge of these recent innovations, the future holds the promise of providing the most valuable thread of evidence connecting the patient & the clinician in delivering the oral health care.
The effectiveness of irrigation relies on both the mechanical flushing action and the ability of irrigants to dissolve tissue. The flushing action of irrigants helps to remove organic dentinal debris and microorganisms from the canal.The success of endodontic treatment depends on the eradication of microbes from the root canal system and prevention of reinfection. The root canal is shaped with hand and rotary instruments under constant irrigation to remove the inflamed and necrotic tissue, microbes/ biofilms, and other debris from the root canal space. The main goal of instrumentation is to facilitate effective irrigation, disinfection and filling. Indeed, it has been suggested that the flushing action may be more important than the ability to dissolve tissue.Irrigation of the root canal with antibacterial solutions is considered an essential part of chemo-mechanical preparation. Irrigation is complementary to instrumentation in facilitating removal of bacteria, debris and necrotic tissue, especially from areas of the root canal that remain unprepared by mechanical instrumentation.